Developed by the sidra de Manzana Seleccionada, in collaboration with the Sandra Ibarra Foundation, this campaign ends with a final donation of 4.000 Euros to the research about cancer.
This premium cider is increasing sales thanks to the successful “sidra sobre la madre” project and the campaign “Cider against cancer”. The Manzana Seleccionada cider is made by Sidra Trabanco, Sidra Muñiz, Sidra Peñón and Sidra Foncueva cellars.
Onda Cero, one of the foremost broadcastings companies in Spain, has chosen, one more year, the launch of the new harvest of Sidra Manzana Seleccionada to make its famous magazine “Asturias en la Onda”. We are so thankful and proud of it!
The new 2015 harvest is being launched across Spain with a campaign titled “Sidra frente al cáncer” (Cider against cancer) in collaboration with Fundación Sandra Ibarra. This links the enjoyment of Manzana Seleccionada cider with advances in cancer research